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HISTORY AND ORIGIN OF MAKEUP

History and Origin of Finishing Powder.

In the Middle Ages, powder was used to hide natural features on the face, women powdered their faces with flour and used harsh natural bleaches, such as lye, to get rid of freckles. After decades of practice, a white powdered face became the epitome of beauty standards and with it an exclusive and naturally unjust makeup was born.
The white-powdered face also appears in works from the Elizabethan age. It was this time that white powder actually became more common and working class women began to apply flour as white powder to the face. Soon enough, beauty gurus ancestors realized that they had been making a big mistake.
This toxic product killed many society women and ruined the complexion of others.
After 60 years later, an anonymously published book, The Art of Beauty, declared a new theory about makeup; cosmetic products should be used to enhance one's natural beauty instead of hiding flaws.
Makeup powders were used to mattify and reduce shine on the face. It wasn't until the 1920's and 30's that colored powders became popular with brands and in advertisement.
The most common shades were white, natural, flesh, brunette, but some companies had a dozen shades in their powder range. Colored powder changed the makeup game allowing beauty gurus to finally embrace their natural tones.

Finishing powders are used after setting powders mostly to blur fine line and pores; giving extra perfect look. Setting powders are applied after foundation to get rid of shine and set it so that it lasts a long time*can also be tinted/translucent.

How to use our sheer finish powders
It can be used to set the face and can also be used as a finishing powder. It can be used to set the brow highlighting and can be used all over the face after foundation.


History and Origin of Eye-shadows.

In Ancient Greece, Eye shadow was known as 'fucus' and Greek women wore shades of green and blue made out of ultra marine and malachite gemstones.
 Ultra marine stone

 Malachite stone


From there, the custom spread throughout the world and down through history. Today, eye-shadow is still a key element in a woman's makeup kit. Eye shadow formulations start with a base filler; cosmetic-grade talc or mica is a primary filler ingredient* but some formulas use kaolin clay. Beeswax, castor oil, jojoba oil, shea butter and silicone are among the ingredients used for dissolving a shadow. Once the wax or oil dries; the pigment tends to wear longer due to the way the ingredients bond with the skin.

How to use an eye-shadow
Use a firm, small brush to apply on the lid. The stiffer bristles help keep color in place. Use eye base if eye-shadow  isn't pigmented. Napoleon Perdis, an Australian celebrity makeup artist offers this secret for shadow application; Always apply your mascara first. To minimize the mess of shadow application.


OUR PRODUCTS; TRIBE AND MEANING
 (HOUSE OF TARA)
Most of our products are named after Africans mainly because we are a beauty company of African origin.
Here are few of our product names with its meaning;

Face category

 Opeke - Good looking girl; Yoruba
Adumadan - The black one that shines/ black and beautiful; Yoruba
Adesuwa - Surrounded by prosperity; Edo
Bunmi - Being my gift; Yoruba
Amira - Princess; Arabic
Mrembo - Pretty woman; Swahili
Wuse - Those who came out to get fresh air; Hausa
Mma - Beautiful; Igbo
Adaoma - Good lady; Igbo
Ojuloge- The beauty of a woman is in her face and eyes; Yoruba
Gimbiya - Princess; Hausa
Amarya - Bride; Hausa

Eye category

Omoge - Fine girl; Yoruba
Ivie - Precious jewel; Edo
Olanma - Beautiful jewel; Igbo
Omote - Girl; Urhobo

Lips category

Jemila - Beautiful; Arabic
Arese - She came at in good time; Benin
Anja - Grace
Alero - Grace of the land; Itsekiri
Nana - Grace; Hebrew
Nefertiti- Abeautiful woman has come
Egypt
Makeda - Greatness; Ethiopia


Thanks for reading!

X O X O


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